Project Proposal & Statement of Work
CAPA
Trading Corp.
Digital Brand & Website Development
Prepared: 24 March 2026
Client: CAPA Trading Corp.
Toronto, Canada
Revision: v1.0
Total Project Investment
$2,200 USD
01 · Project Scope
Five Deliverables.
One Cohesive Brand.

This SOW covers the full scope of CAPA Trading Corp.'s digital and print brand suite, prioritising the website as the primary deliverable before proceeding to supporting materials.

01
Website
$1,500
02
Pitch Deck
$150
03
Letterhead
$50
04
Tri-Fold
$400
05
Biz Cards
$100
Priority order: Website first (4 weeks). Post-launch, brand assets are produced consecutively: Pitch Deck (5d) → Tri-Fold (9d) → Letterhead (2d) → Business Cards (2d).
02 · Website Timeline
Website Build — 3 Phases · 4 Weeks
1
Homepage Refinement
Days 1–7 · Week 1
  • Logo placement corrected
  • Full brief content applied
  • Address & contact updated
  • Color/font polish
  • Mobile responsive QA (all breakpoints)
  • Client review & feedback
2
Internal Pages
Days 8–18 · Weeks 2–3
  • About / How We Work
  • Core Commodities grid
  • Global Markets + map
  • Trade Finance page
  • Compliance & Integrity
  • LOI form (fillable, email)
3
Full Build Completion
Days 19–28 · Week 4
  • Final revisions applied
  • Ghost CMS blog integration
  • SEO meta tags set
  • Performance optimised
  • Cross-browser + mobile QA (all pages)
  • Hosting / deployment + handoff
Timeline assumes feedback within 48 hours of each checkpoint. Delays may extend the schedule.
03 · Approval Checkpoints
Three Checkpoints.
Clear Sign-offs.
1
Homepage Finalisation
End of Week 1 — Hero, nav, trust bar, commodities preview, about section, CTA
Week 1
2
Internal Pages Sign-off
End of Week 3 — All pages live in staging: About, Commodities, Markets, How We Work, Trade Finance, Compliance, Contact + LOI
Week 3
3
Final Review & Launch
End of Week 4 — All revisions applied, QA complete, domain pointed, site live
Week 4
Each checkpoint includes one round of consolidated revisions before proceeding. Additional rounds available at hourly rate.
04 · Detailed Week-by-Week
Full Project Timeline
Week 1 · Days 1–7
Homepage
  • Logo & branding corrected
  • Full brief copy integrated
  • Address / contact updated
  • Color & typography polish
  • Mobile QA pass
  • Checkpoint 1 review
Weeks 2–3 · Days 8–21
Internal Pages
  • About CAPA Trading
  • Core Commodities grid
  • Global Markets + map
  • How We Work / Finance
  • Compliance & Integrity
  • Checkpoint 2 review
Week 4 · Days 22–28
Final Build
  • LOI form + email routing
  • Ghost CMS blog setup
  • SEO meta + performance
  • Cross-browser + mobile QA
  • Domain / hosting setup
  • Checkpoint 3 · Launch
Post-Launch · Days 29–46
Brand Assets
  • Pitch Deck — 5 days
  • Tri-Fold Brochure — 9 days
  • Letterhead — 2 days
  • Business Cards — 2 days
  • Consecutive delivery
05 · Post-Launch Delivery
Brand Assets.
One at a Time.

After website launch, each brand asset is produced consecutively — ensuring full attention on each deliverable before moving to the next. Total: 18 working days.

1
Pitch Deck
Professional branded slide deck · PDF + editable file · 2 revisions
5 DAYS
2
Tri-Fold Sales Sheet
Print-ready 3-panel fold · Full product listing with MOQs & pricing · 2 revisions
9 DAYS
3
Letterhead
1 design · Print-ready PDF + Word template · 2 revisions
2 DAYS
4
Business Cards
Starter design · Swap in team member details at no extra charge
2 DAYS
Why consecutive? Each asset builds on the previous one's approved direction. This avoids rework and ensures the brand identity stays perfectly consistent across all materials.
06 · Pricing Summary
Clear Costs.
No Surprises.
New Website — 7 Pages + Blog
Homepage + 6 internal pages + Ghost CMS blog · Fully mobile responsive (all pages, all breakpoints) · LOI form · SEO ready · 2 revisions · 4 weeks
HomepageAboutCommoditiesMarketsHow We WorkComplianceContact + LOI
$1,500
Priority
Pitch Deck
Professional branded slide deck · 2 revisions · PDF + editable file · 5 days
$150
Add-on
Tri-Fold Leave-Behind Sales Sheet
Print-ready 3-panel · Full product/goods listing with MOQs & pricing · 2 revisions · 9 days
$400
Add-on
Letterhead
1 design · 2 revisions · Print-ready PDF + Word template · 2 days
$50
Add-on
Business Cards
Starter design · Swap in team member details at no extra charge · 2 days
$100
Add-on
Full Suite Total
All 5 deliverables · Website: 4 weeks + Brand assets: 18 days (consecutive)
$2,200 USD
07 · Platform Recommendation
WordPress. Webflow.
Or Neither?
WordPress
Industry standard CMS
  • Huge plugin ecosystem
  • Full content control
  • Good for SEO
  • Easy blog / news
  • Requires maintenance
  • Security patching needed
  • Slower without tuning
Webflow
Visual design platform
  • Beautiful by default
  • Fast hosting included
  • No plugins/patches
  • Monthly hosting fee
  • Harder to self-edit
  • Export limits on free plan
  • Less customisable logic
Recommended
Custom HTML & CSS
Pure code + Ghost CMS for blog & newsletter
  • 100% design freedom
  • No monthly platform fees
  • Blazing fast (no CMS overhead)
  • Fully portable — host anywhere
  • Rapid iteration & deployment
  • Already built & tested
  • You own everything outright
Why Custom HTML & CSS? The prototype is already production-quality. Rebuilding in WordPress or Webflow adds cost with no benefit for a 7-page site. Custom code enables rapid, precise iterations — no plugin conflicts, no licensing fees.
08 · Blog & Newsletter
Powered by
Ghost CMS.

Ghost is an open-source headless CMS built specifically for publishing. It handles the blog and newsletter natively — content is managed in Ghost's editor and delivered to your custom site via API.

01 · WRITE
Ghost Editor
Write posts in a clean, distraction-free editor. Built-in SEO, scheduling, and member management.
02 · DELIVER
Content API
Ghost's API delivers blog posts as JSON to your custom /blog page. No iframes, no external embeds.
03 · GROW
Newsletter
Built-in email newsletter with subscriber management. No Mailchimp or third-party tools required.
PRICING
Free Self-Hosted
Or ~$15/mo managed (Ghost Pro)
INCLUDES
Blog + Newsletter
Subscriber mgmt, SEO, email delivery
OWNERSHIP
100% Yours
Open-source, no platform lock-in
09 · What We Need From You
What We Need
From You.
Confirmed Address & Contact Details
36 Toronto Street, Suite #850, Toronto, Ontario M5C 2C5, Canada — please confirm email address for the LOI form and business enquiries.
Required
Additional Photography / Stock Direction
Current images are royalty-free stock. Confirm if you have proprietary photos, or preferred competitors' sites for image direction.
Required
Fillable LOI Template
Provide your preferred LOI template or confirm fields to include. We'll build the form and email routing.
Required
Domain & Hosting Access
Access to your domain registrar and hosting preference. We can recommend and set up hosting if needed.
Required
Full Product List for Tri-Fold Brochure
Complete list of goods/commodities shipped, including MOQs, pricing, grades, Incoterms, and any other product details for the leave-behind sales sheet.
Required
Login Portal Scope (Optional)
Confirm scope — basic password page or full portal? May affect timeline and cost.
To Confirm
10 · Constraints & Considerations
Things Worth
Knowing.
Feedback Turnaround

The 4-week timeline depends on consolidated feedback within 48 hours of each checkpoint. One nominated point of contact is strongly recommended.

Login Portal

A basic password-protected page is included. A full portal with auth, user management, and document access should be scoped separately.

Image Rights

All images are royalty-free stock. Supply proprietary photos and we'll replace stock at no extra cost.

Product Specifications

If you supply commodity spec sheets (grades, ICUMSA, Incoterms) we'll add a downloadable section to the Commodities page.

LOI Form Routing

Fillable LOI form emails submissions to your address with automated acknowledgement. Confirm email and required fields.

Map Visualisation

Trade-flow world map showing Brazil/LATAM origins and Asia/Middle East/NA destinations with Toronto HQ. Already partially built.

11 · Next Steps
Ready to
Move Forward?

Approve this SOW and we start immediately. Homepage refinement begins within 24 hours. First checkpoint end of Week 1.

STEP 1
Approve SOW
Confirm scope & pricing
STEP 2
Provide Assets
Address, LOI, domain, product list
STEP 3
We Begin
Homepage refinement starts
CAPA TRADING CORP. · TORONTO, CANADA · TOTAL: $2,200 USD
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